Marketing & Advertising Services

Traditional media marketing and advertising still has a place in our society today. How do I know? Because we all still consume traditional media on a daily basis. Traditional media is defined as “mass media marketing,” meaning it is shown to a large amount of people some of whom are not looking for your services; think “broad reach.” Types of traditional media include:

  • Print Media – Magazines, consumer and trade journals, newspapers and weeklies.

  • Broadcast – Cable TV, Radio (AM/FM only)

  • Direct Mail – Shopping catalogs, postcards and mailers, letters, brochures coupons, and fliers. This includes any type of marketing or advertising piece that is mailed to you directly.

  • Outdoor – Billboards (of any kind), bus benches, interiors and exteriors of public transit or business vehicles, and signage posted on the exterior of your own brick-and-mortar location.

Traditional media focuses on generating leads and creating awareness about your brand or organization. However, it is a one-way only conversation and is a closed system. But, it allows you to target different types of readerships.

Choosing the right traditional media for your area and industry is imperative. The worst thing to do is to waste money on advertisements and marketing tactics that do not work. That is where 424 Marketing Co. can help you shine!