
CREATIVE
CREATIVE MARKETING
“Creative” is a term used to define the creative aspect of marketing. This would include things like content and copy, arts and graphic design, and brand messaging. Essentially “creative” is the material used to generate interest, leads, and ultimately sales. We like to break creative down in two categories: Graphic Design and Branding/Rebranding:
BRANDING & REBRANDING
Creative Marketing Services
Branding is another form of creative marketing and it doesn’t just encompass the visual identity of a brand (i.e. logos, company colors, other company visuals). Branding or rebranding (if you need to revamp your company/organization/business image) is the process of creating a valuable identity and persona in the minds of the consumer or audience. Elements of branding in which we specialize are:
Brand Name
Brand Concept
Brand Visual Identity
Brand Emotional Identity
Brand Public Image and Reputation
Brand History
Brand Value/ Market Positioning
Brand Recognition and Awareness
Brand Promise
Brand Loyalty
Brand Advocacy
GRAPHIC DESIGN
Creative Marketing Services
Graphic design is visual communication. It includes original/custom artwork in the way of advertisements, logos, imagery, visual branding elements symbols, and words/typography, to create an overall message. Types of graphic design we specialize in, include:
Art & Illustration
Marketing & Advertising Graphic Design
Visual Identity/Branding Graphic Design
Environmental Graphic Design
Packaging Graphic Design
Publication Graphic Design
Interface Graphic Design
